Privacy Policy
Last updated: November 5, 2025
Company Information
Augment Track is a product operated by ASPIRE TECHNOLOGIES SOFTWARE LTD.
Company Number: 10418401
Registered Office Address: 19 Crossway, Bush Hill Park, Enfield, United Kingdom, EN1 2LA
Company Status: Active
Company Type: Private Limited Company
Incorporated on: 10 October 2016
Scope
This Privacy Policy explains how ASPIRE TECHNOLOGIES SOFTWARE LTD ("Augment Track", "we", "us") collects, uses, discloses, and safeguards information about you when you use our shipment tracking service (the "Service"). We act as the data controller for personal data we process.
Information We Collect
We collect the following types of information:
- Contact Information: Email address and mobile phone number (E.164 format)
- Tracking Information: Shipment tracking numbers (AWBs, container numbers, parcel IDs)
- SMS Program Data: Phone number, consent status, keyword responses (STOP, HELP), carrier-required metadata
- Payment Information: Payment transaction data processed through Stripe (we do not store credit card details)
- Device and Usage Data: IP address, user agent, browser type, pages viewed, timestamps
- Cookies and Similar Technologies: Session identifiers and analytics events
How We Use Your Information
We use your information to:
- Provide shipment tracking services and send SMS notifications about shipment status
- Process payments and maintain transaction records
- Communicate with you about your tracking requests and service updates
- Comply with legal obligations and enforce our Terms of Service
- Detect, prevent, and investigate fraud, abuse, and security incidents
- Improve and optimize our Service
Legal Bases for Processing (UK/EEA)
We process your personal data based on:
- Contract: Processing necessary to provide the tracking service you request
- Consent: For SMS communications (you can withdraw consent at any time by replying STOP)
- Legitimate Interests: To secure and improve the Service, prevent fraud, and support users
- Legal Obligation: To meet regulatory, tax, and compliance requirements
SMS Program Disclosures
By opting in to receive SMS notifications, you agree to receive recurring SMS text messages related to your shipment tracking. Important details:
- Message frequency varies based on shipment activity
- Message & data rates may apply based on your carrier plan
- Reply STOP to cancel SMS notifications at any time
- Reply HELP for assistance
- Carriers are not liable for delayed or undelivered messages
- Consent is not a condition of purchase
- We may use an automatic telephone dialing system
For SMS support, contact us at support@augment-track.com
Sharing and Disclosures
We share information with trusted service providers who process data on our behalf under appropriate contracts:
- Payment Processors: Stripe for secure payment processing
- SMS Providers: Twilio or similar services for delivering SMS notifications
- Tracking Data Providers: Third-party carriers and logistics providers for shipment information
- Analytics Services: To understand service usage and improve performance
We may disclose information to comply with law, protect rights and safety, or in connection with corporate transactions (e.g., merger, acquisition).
International Transfers
We may transfer personal data outside the United Kingdom. Where required, we use appropriate safeguards (e.g., UK/EEA Standard Contractual Clauses) to protect your information in accordance with UK GDPR requirements.
Data Retention
We retain personal data for as long as needed to provide the Service and as required by law. Typically, we retain tracking and SMS consent data for up to 2 years after your last interaction with the Service. Payment records are retained as required by tax and financial regulations.
Security
We use administrative, technical, and physical safeguards designed to protect personal data, including encryption in transit (HTTPS/TLS) and at rest where appropriate. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of your personal data
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your data (subject to legal retention requirements)
- Portability: Request your data in a portable format
- Object/Restrict: Object to or restrict certain processing
- Withdraw Consent: Withdraw SMS consent at any time (reply STOP)
California residents may have additional rights under the CCPA/CPRA, including the right to know, delete, correct, and limit use of sensitive information.
How to Exercise Your Rights
To exercise your rights, contact us at privacy@augment-track.com. We may request information to verify your identity. You also have the right to complain to the UK Information Commissioner's Office (ICO) or your local data protection authority.
Children
The Service is not directed to children under 13 (or 16 in the EEA/UK). We do not knowingly collect personal data from children. If you believe a child has provided us information, please contact us and we will take appropriate action.
Cookies and Similar Technologies
We use cookies and similar technologies for essential site functionality and analytics. You can control cookies via your browser settings. Where required by law, we will ask for your consent before using non-essential cookies.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date indicates the latest revision. Significant changes will be notified through the Service or by email.
Contact
ASPIRE TECHNOLOGIES SOFTWARE LTD
Company number: 10418401
Registered office: 19 Crossway, Bush Hill Park, Enfield, United Kingdom, EN1 2LA
Email: privacy@augment-track.com